The Grow! bar was full of extremely high quality protein — protein that wasn't supplied largely by collagen. The Grow! bar was also unique in that it didn't contain a whole lot of glycerin. Furthermore, the bar didn't practice any labeling hijinks; it didn't try to convince people that glycerin wasn't really a carb. On a scale of 1 to 10, its flavor rated about a 7.

While the Grow! bar took advantage of every high-tech food-manufacturing tool in existence, we couldn't compete with the Detour and U-Turn bars that were introduced about the same time. While the latter two bars used low-quality proteins and excessive amounts of sugars and other undesirable ingredients, they tasted like Snickers bars.



What the public really wanted was simply a candy bar in the guise of a protein, or "health" bar.

What a disaster. So we retreated to lick our wounds.

We've spent the last two years researching, innovating, revising and tinkering with a new bar. The goal was to build a bar that was high-tech and exceptionally delicious.

Amount Per Serving
Cookie Dough Serving Size: 1 Bar (60 g)
Calories 240
Calories from Fat 70
Total Fat 8 g
Saturated Fat 3 g
Trans Fat 0 g
Cholesterol 10 mg
Sodium 200 mg
Total Carbohydrate 26 g
Dietary Fiber 2 g
Sugars 8 g
Protein 20 g
Vitamin A 0%
Vitamin C 0%
Calcium 6%
Iron 6%

Rocky Road Serving Size: 1 Bar (60 g)
Calories 230
Calories from Fat 70
Total Fat 8 g
Saturated Fat 3.5 g
Trans Fat 0 g
Cholesterol 0 mg
Total Carbohydrate 25 g
Dietary Fiber 3 g
Sugars 6 g
Protein 19 g
Vitamin A 0%
Vitamin C 0%
Calcium 6%
Iron 10%

Chocolate Chunk Serving Size: 1 Bar (60 g)
Calories 220
Calories from Fat 50
Total Fat 6 g
Saturated Fat 4 g
Trans Fat 0 g
Cholesterol 0 mg
Sodium 220 mg
Total Carbohydrate 25 g
Dietary Fiber 4 g
Sugars 9 g
Protein 20 g
Vitamin A 0%
Vitamin C 0%
Calcium 6%
Iron 15%

Other Ingredients
COOKIE DOUGH: Protein blend (contains: milk-protein isolate, whey-protein concentrate, whey protein hydrolysate, micellar casein), coating (contains: sugar, fractionated palm kernal oil, cocoa powder, whey powder, nonfat milk powder, soy lecithin (emulsifier) natural flavor), glycerin, maltitol syrup, vanillla cookie piece (contains: wheat flour, sugar, partially hydrogenated soybean and/or cottonseed oil, sodium bicarbonate, and soy lecithin), cookie bits (contains: wheat flour, sugar, canola oil, cocoa (processed with alkali), salt and sodium bicarbonate), hydrolyzed collagen, canola oil, water, polydextrose, EnergySmart (R) (contains: fruit juice, natural grain dextrin), natural and artificial flavor, salt, caramel color, sucralose.

ROCKY ROAD: Protein blend (contains: milk-protein isolate, whey-protein isolate, whey protein hydrolysate, micellar casein), coating (contains: sugar, fractionated palm kernal oil, cocoa powder, whey powder, nonfat milk powder, soy lecithin (emulsifier) natural flavor), glycerin, marshmallow pieces (contains maltitol, rice flour, corn starch, wheat starch, soybean oil, natural and artificial flavors, lecithin, titanium dioxide, acesulfame potassium), alkalized cocoa powder, chocolate syrup (contains: sorbitol, malto-dextrin, water, cocoa processed with alkali, maltitol syrup, modified corn starch, salt, potassium sorbate, acesulfame K, artificial flavor, xanthan gum), hydrolyzed collagen, water, peanut oil, almonds, polydextrose, EnergySmart (R) (contains: fruit juice, natural grain dextrin), salt, sucralose, natural flavor.

CHOCOLATE CHUNK: Protein blend (contains: milk-protein isolate, ion-exchanged whey-protein isolate, whey protein hydrolysate, micellar casein), coating (contains: sugar, fractionated palm kernal oil, cocoa powder, whey powder, nonfat milk powder, soy lecithin (emulsifier) natural flavor), glycerin, alkalized cocoa powder, chocolate chunks (contains: sugar, chocolate liquor, cocoa butter, soy lecithin (emulsifier), artificial flavoring added, salt, vanilla), chocolate syrup (contains: sorbitol, malto-dextrin, water, cocoa processed with alkali, maltitol syrup, modified corn starch, salt, potassium sorbate, Acesulfame K, artificial flavor, xanthan gum), hydrolyzed collagen, water, EnergySmart (R) (contains: fruit juice, natural grain dextrin), polydextrose, peanut oil, salt, sucralose, natural flavor, natural almond butter, peanut flour.

ALLERGY ALERT: This product contains dairy, wheat, egg, peanut and tree nut ingredients. This product is produced in a facility with soy ingredients.