The Natural Fish Oil Concentrate used in this softgel is manufactured under strict quality control standards. It is screened for the absence of potentially harmful levels of contaminants (i.e. mercury, heavy metals, PCB''s, dioxins, and other contaminants). This Fish Oil Concentrate is primarily derived from sardines, anchovies and mackerel.

What is Omega-3 and what is it good for?

Omega-3 is an essential fatty acid (EFA), also known as a polyunsaturated fatty acid (PUFA). It is derived from both animal and plant sources, although Omega-3 from fish oil is the most common supplemental form. Fatty acids form the main useful fraction of fats and oils and are necessary for overall health. Because your body cannot manufacture essential fatty acids, you must get them from food or supplemental sources.

Plant sources such as Flax Oil contain the parent Omega-3 fatty acid called Alpha-linolenic acid (ALA). The human body normally converts ALA to the longer chain fatty acids EPA and DHA, which are used for prostaglandin formation and other cellular needs. Fish Oil contains the desired Omega-3 fatty acids in their more useful EPA and DHA forms. ALA requires enzymatic conversion to generate EPA and DHA.

Are the Omega-3 Fish Oils tested for EPA/DHA and Cholesterol; as well as Peroxide Value, Mercury, PCBs, Dioxins, and other contaminants?

Yes. Independent laboratories have tested our Omega-3 Fish Oil products for these and other active constituents and contaminants. Our Omega-3 Fish Oils meet or exceed safety standards set by the FDA, the state of California and the CRN (Council for Responsible Nutrition) Monograph.

Is your New Omega-3 Fish Oil softgel pharmaceutical grade?

There is a lot of confusion caused by supplement distributors who claim to have a pharmaceutical grade Omega 3 Fish Oil. There is no such thing in the United States, as the official USP (United States Pharmacopeia) monograph that defines the testing specifications necessary to qualify Omega 3 Fish oils as pharmaceutical grade has never been published. Anyone claiming to have “pharmaceutical grade” fish oils is simply over-hyping their product by claiming to meet a non-existent standard. NOW does not claim this, as it is simply not possible.

However, there is a voluntary CRN (Council for Responsible Nutrition) monograph that is being utilized to define the specifications necessary to qualify a pure Omega 3 EPA/DHA product. NOW’s Omega 3 Enteric-coated Fish oil softgels meet all the criteria set forth in the CRN Monograph.

Why is your Omega-3 Fish Oil Molecularly Distilled?

The Omega-3 Fish Oil used in this softgel is processed in Norway utilizing high vacuum Molecular Distillation. This processing technique guarantees the production of high purity EPA/DHA triglyceride Omega-3 Fish Oils and minimizes the presence of impurities.

What fish are used for producing the Omega-3 Fish Oil?

Sardines, Anchovies and Mackerel are the primary species used in the production of our Omega-3 Fish Oil.

What does "enteric-coated" mean?

The special enteric-coated softgels used to deliver Molecularly Distilled Omega 3 Fish Oil protect the contents of the capsule from stomach acid by preventing gastric juices from dissolving the softgel in the stomach. This allows people to enjoy the benefits of Omega 3 Fish Oil without having the fish oil taste ”repeat”. The enteric-coated softgel will then release the Omega 3 fish oil in the alkaline environment beyond the stomach.

Are your Fish Oil products high in Vitamin A?

Omega-3 fish oils are made from the whole bodies of fish such as sardines, anchovies, and mackerel, rather than from fish liver oil. Omega-3 fish oils are body oils that undergo purification to remove these vitamins and provide EPA and DHA.

Fish Liver Oils (such as Cod Liver Oil) usually do contain vitamins A and D along with some EPA and DHA.

Amount Per Servings:

Calories 20
Calories from Fat 20
Total Fat 2 g 3%*
Saturated Fat 0.5 g 3%*
Trans Fat 0 g †
Polyunsaturated Fat 1 g †
Monounsaturated Fat 0.5 g †
Cholesterol 0 mg 0%
Vitamin E (as natural d-alpha Tocopherol) 2 IU 7%
Natural Fish Oil Concentrate 2.0 g (2,000 mg) †
Omega-3 Fatty Acids 680 mg †
Eicosapentaenoic Acid (EPA) 360 mg †
Docosahexaenoic Acid (DHA) 240 mg †
Other Omega-3 Fatty Acids 80 mg †
* Percent Daily Values are based on 2,000 calorie diet.
† Daily Value not established.

Other Ingredients:

Other Ingredients: Softgel Capsule (gelatin, glycerin, water). Contains fish (sardines, anchovies, mackerel) and soy derivatives.

Contains no: sugar, salt, starch, yeast, wheat, gluten, corn, milk, egg, shellfish or preservatives.

Caution: Do Not Eat Freshness Packet. Keep in Bottle.

The Natural Fish Oil Concentrate used in this softgel is manufactured under strict quality control standards. It is tested to be free of potentially harmful levels of contaminants (i.e., mercury, heavy metals, PCB''s, dioxins, and other contaminants).

Directions For Use:

As a dietary supplement, take 2 softgels 1 to 3 times daily with meals. Consider taking this product in combination with NOW® CoQ10 and Tru-E BioComplex™.